Alfa Romeo Giulietta is more then just a car, it's elegance, charme, uniqueness. It is the natural extension of the driver, thanks to its seamless technology. It enhances the driver and the driving experience.
I wrote and directed this film for the "Zooppa Giulietta Get going Contest" in early 2016, with the help of my amazing troupe, friends, family and we won the second price. We had fun playing with lights and projection maps generated in After Effects on the car, to add sense of motion in the driver's travel state of mind.Art Direction, Directing, Film2016
Italiani Made in China is a TV series airing on Discovery Real Time about the experience of six “second generation” Chinese guys that were born or grew up in Italy and who left their friends and family to seek their origins in a country that they’ve never seen or have forgotten but where they all belong to: China.
The production house Zodiak Active entrusted me with the art direction of the show, which had to be a perfect blend between the fresh branding of the network and the more cinematic look of the program. I designed the logo, strap, titles and animations.
Audio courtesy of Jan SuttiArt Direction, Branding, Motion Graphics2015
In early 2015 we were invited to pitch for the UNHCR Refugee Day ’15 social campaign, aimed to raise funds for the over 50 million refugee and displaced person who lost home.
We came up with the idea of showing the contrast between “our” home and “their” home, along with the provocative claim “Home Sweet Home”.
We produced posters, adverts, banners, press releases for the most famous newspapers and magazines in Italy, digital contents for the social media and portals, a radio and TV commercial featuring the Italian celebrity Claudio Amendola.
According to the UNHCR the campaign was very successful and exceeded the expectations, it also increased their recognition and visibility as the agency mandated to lead and co-ordinate international action to protect refugees and resolve refugee problems worldwide.Art Direction, Directing, Graphic Design2015
Last winter I directed, edited and post produced a commercial for Ghibli, the sportive luxury car by the Italian brand Maserati, to be on air before the following winter before the beginning of the season.
I was called in by the production company VisualWorking to develop the storyboards based on the script given by the agency. It was a competition between the Rally hero driver Alex Fiorio and the ski champion Giorgio Rocca.
The production was super efficient thanks also to the ability of the testimonials, the cameramen and the pilot of the drone. Visualworking did an amazing work. We shot in only 2 days including all the actions, drone, skiing, stunts and indoor scenes.
Audio by Daniele Carmosino.Cinematography, Directing, Music2015
Tim Wallet is the new contactless payment by the mobile company TIM. I was called by the agency Havas Worldwide in Milan to direct and post produce the commercial.
The idea was that people are using their wallet - a real one - as they were using a phone. A businessman waiting for the bus answering a wallet, a boy playing video games with his wallet etc. The VO at the end says, “do you know that your phone can now be your wallet?”. The extended version has an animation that explains how payments work and how to get the enabled sim card.
It was shot in 2 days between Milan and Valtellina, we used our RED camera with our new toy, the DJI Ronin gimbal. We had to nail 3 shots per day each of which in a different location so we had to be very quick to pack up and move. We were a quite small crew but using only LED lights battery driven we were able to move very quickly. The gimbal was life saver too, we didn’t have to set up any dolly or slider, it’s fantastic.
Music and sound effects by Daniele Carmosino.
Art Direction, Directing, Motion Graphics2014
Timvision the multi device platform by Telecom Italia, in conjunction with the restyling of their apps and brand image asked me to establish a visual and intuitive format for the video tutorials, explaining in this case what you get out of the box and how to plug the decoder to your TV.
The graphic style of the platform is nicely flat and contemporary, but because the format for the tutorials might involve it in the future we wanted to create something that’s clearly stand.
The Timvision’s logo is an isometric cube, so I proposed to go for that design direction. We designed and animated a stylised set of elements in Cinema 4D that we composited in After Effects with other 2D transitions and details.
Daniele Carmosino did the mix and sound effects.Animation, Art Direction, Motion Graphics2014
I was called for the third time to produce the contents of the Tim flagship shop and Tim advertising areas in the Fiumicino international airport in Rome, Italy.
The campaign included a videowall composed by 3x3 HD monitors, a few horizontal and vertical screens in the main area and other displays around the airport. Every monitor had its own content that we provided plus every 10 minutes an animation that involved all of them, synchronised with music, effecting a surprising atmosphere to the passenger in transit.
Following the main content of the “sync moment” projected on the videowall (the only content with audio), then some of the single monitors.
Full credits to the great friends that worked with me nailing the very short deadline. Simone Giorgetta after effects and Cinema 4D, Sylwia Bernatowicz for the Estero animation, Daniele Carmosino music and sound effects, and the super productive troupe on set.Animation, Art Direction, Directing2014
Timvision (former Cubovision), the multi device TV by Telecom Italia asked me to make another ident for their movie channel, focusing on the boxe films they were featuring that month.
As the other set of idents we made (LINK) the idea is based on the concept that with Timvision the content gets so close to the audience that it becomes part of it.
It was shot on a Red camera with 4 main lights, a diffuse fill light for the ambience, a direct light from the shutters and two awesome LED lights to make the subject stand from the background. There was also a reflective panel simulating the light from TV, that was introduced later in post.
Audio by Daniele Carmosino.Art Direction, Branding, Directing2014
Tim College is a new product by the Italian mobile company Tim aimed to college students for learning in an easier and funny way. The package includes a tablet with high speed mobile connection, digital class books, classics, courses, coupons, dictionaries and many other.
The animation beyond supporting the online advertisement it was included in the tablets sold within the Tim College offer, as a welcome video and panoramic of the offered services. Due tu a very fast deadline it was produced in less then a week from concept to animation, sound effects and delivery.Animation, Art Direction, Illustration2014
I was called along with my friend and coworker Andrea Livio to make the countdown for the Paralympics games in Sochi, Russia.
We developed this concept and directed the film at this version, then it was finished and modified slightly according to the direction of the ceremony directly by the agency in Sochi, a few days before the end of the games.
We shot in the freezing Moscow in February 2014 in an hangar of the national Russian TV and post produced the film in the following weeks. We used Adobe Premiere and After Effects and a massive amount of the great Plexus 2.Art Direction, Directing, Visual Effects2014
Another commercial for the mobile network company Telecom Italia promoting the new ultra fast optical fibre internet.
I was called by the Rome based advertising agency Yes I Am to direct and post produce the concept, based on the rest of the Telecom’s campaign.
We had a very short deadline, everything from start to delivery took only about a week. We shot everything in one location on Red camera, plus the external shots over several areas in Milan. We then added the light strokes and graded in After Effects.Art Direction, Directing, Visual Effects2014
Cubovision is a platform owned by Telecom Italia that streams themed contents over different platforms (TV, Tablet, Smartphone, Laptop).
I was asked to make a promo that highlights the six categories of contents available, each one introduced by an ident that represents it. The categories are: TV Series, Movies, Documentaries, Music, Kids, Serie A football.
The idea behind Cubovision is that thanks to its availability on multi platforms the users can watch its contents whenever and wherever they want. The experience is so deep that the contents become part of the user’s environment.Art Direction, Branding, Directing2014
The mobile network company TIM asked me to produce a campaign developed by the digital agency Alkemy promoting the 4G LTE network.
They come up with the idea of using a winter theme such as a snowball fight to represent data moving fast from people to people.
This video is part of an installation of a videowall plus 4 secondary monitors part of the TIM shop area in the airport of Rome, Italy. We also di several accessory videos featuring the products and the plans.
We shot the actors over a green screen throwing a tennis white ball, then motion tracked the ball and replaced with CG.Animation, Art Direction, Motion Graphics2014
OMS is a free and open platform designed to give the audience genuine control over their own digital identity, in a secure, transparent anche accountable way.
The animation has been presented to the World Economic Forum in Davos, Switzerland.
I was asked by the agency Shado to brief the concept at the essential, that was originally very detailed, and make it visualisable and understandable by the wide audience. Then we designed the character and the animations.Animation, Art Direction, Motion Graphics2014
The production house Hfilms produced a series of 6 episodes documentaries for the channel LaEffe, based on cultural events around the Italian peninsula, interviewing the brightest minds in the research field, art, science and literature.
I was asked to package the show with titles that should fit in the 2d contemporary graphic look of the channel LaEffe, and that resolves with the title and subtitle of each individual episode.Animation, Art Direction, Motion Graphics2013
The channels La7/La7D schedule a very rich programming about cooking and receipts. They asked me to make a single spot that did't aim to promote only a specific TV show but the general "food attitude" of the channels.
The promo was also co-branded by Cubovision, the ondemand/anycast platform by Telecom Italia, so it also had to say that if you miss the program on TV you can watch it anytime you want and from any device, from a smartphone to a tablet and TV.
The promo features an enthusiastic cook that makes a lot of food following his favourite TV shows on a smartphone and a tablet, and revealing in the end that he is only cooking for his family. Payoff sais "fire up you cooking needs with La7 and La7D… also available on demand on cubovision".Art Direction, Directing, Visual Effects2013
Cubovision is a platform where you can watch your favourite contents such as movies, series, music, documentaries, news, from any sort of device (tv, smart tv, laptop, tablet, smartphone).
This commercial shows a character in a super regular day that through Cubovision lives his journey in a more intense way... Thanks to Cubovision he lives his routine like he is in the middle of the content's he's watching.
We choose the contents based on the programming aired on Cubovision at the time it was shot and based on different genres.
Written, produced and post produced by Carlo De Agostini and Andrea Livio, mix and sound effects by Daniele Carmosino.Art Direction, Directing, Visual Effects2013
Grey's Anatomy is part of the campaign I created to promote the contents available on both La7/La7D channel and Telecom Cubovision network.
It had to be short, iconic and compatible with both La7/La7D and Telecom Cubovision's brands. Sound FX by Daniele Carmosino.Art Direction, Motion Graphics2013
I was called to pitch for the branding of the new channel 237 of Sky Italy called "Bike Channel".
The channel aimed both amateur and simple bike enthusiasts, mostly male aged between 25 and 65 years old. It needed to be cool, trendy, not only focused on the main cycling competitions but also in the minor classic races, lifestyle and health.
We came up with this idea of trigging the focus on the cyclist, in his emotions, his sacrifices, his passions. Bike channel is all the people who believe in cycling, not only champions. They are bike channel, I am bike channel.
The channel needed to look new and technological like the other sport channels airing on Sky, while keeping an high emotional level. Therefore we decided to shoot videos of the cyclists for the idents, and an infographic look for the OSP.
Each season of the year has a minimum of 3 idents, each one with a different typology. Here the MTB, Urban and Race.
The audio logo is a mixture of sounds of the bike chain and a country guitar harmony. Audio by Daniele Carmosino.Branding, Directing, Motion Graphics2013
I was called in by the agency Shado to design and direct a series of commercials aimed to promote the technological services offered by the bank Mediolanum to its clients.
They of course needed to follow the branding guidance, but also had to explain clearly how the services work and their benefit in the everyday's routine.
From december 2012 to June 2013 we shot a series of 6 commercials with more to come. For the geeks, we shot 2 commercials per day over a green screen some with the Canon 5d, some with the Red Camera, then edited in Adobe Premiere and composited in After Effects.
Music and sound effects by Daniele CarmosinoAdvertising, Directing, Motion Graphics2013
The 6 Nations Rugby is back once again on La7 channel, along with the obsession for the oval ball that characterised the pasts successful campaigns.
This year the highlights are on the real people that well represent La7's target: families, workers, adults and young people. Each one doing his or her own everyday activity with only one thing in their minds (and hearths): the oval rugby ball with the Italian flag.
The expectation is high, an engineer designing a ball, a gardener shaping an oval bush, the pregnant girl grabbing a watermelon, a kid pointing the oval moon far away in the sky. Rugby is back, on La7.
Created by Carlo De Agostini and Andrea Livio, audio by Daniele Carmosino.Advertising, Art Direction, Directing2013
Poker Italia 24 switched from digital free-to-air TV to the Sky platform. They gained in image and in quality.
I was asked to make a 15sec promo showing the evolution they had, almost like a genetic mutation to a superior species.
I pitched three ideas and my friend Stefano Ottaviano animated the winning one.
Audio by Daniele Carmosino.Art Direction, Branding, Motion Graphics2013
CCTV 1 is the biggest Channel in China with the most audience in the world. The channel’s core concept has been built onto the values of Power of China, Hope of the nation and Solicitude for the people.
The current branding system is based on the concentric movement of the letter C from CCTV's logo. It means fulfil and harmony in Chinese culture.
I was asked by 3Kou branding agency to refresh the channel's look from IDs to OSP in a more contemporary and dynamic way. Here some styleframes from the pitch.Art Direction, Branding, Storyboarding2013
I was asked to design an animation to promote the contents available on both La7 channel and Telecom Cubovision devices. It had to be short, visually related to the contents (in this case the award winning film Albert Nobbs) and compatible with both La7 and Telecom Cubovision's brands. The style and structure had to be flexible in order to be refreshed with other movies.
The first part introduces the well known film and should tease the audience to watch it, followed by the first endboard with the appointment on La7 channel. Then a transition shows all the Cubovision's devices and leads to the cubovision's website and payoff.Animation, Art Direction, Motion Graphics2013
The 2012 Rugby Test Match challenged the Italian team versus Australia, Tonga and the world champions of New Zeland.
The Italian channel La7 asked me to make an opener to introduce the games focusing on the Italian team that hosted the matches and its best players.
As we did in the past years for the previous rugby titles, the opener was all about concentration, power and atmosphere.
More info and backstage on watermelon.itArt Direction, Directing, Motion Graphics2014
La7 channel il now available to watch on tv, online, on any smartphone or tablet and through Cubovision's devices.
In one promo we wanted to say that La7 is available everywhere and whenever you want, while presenting the top programs available on the channel through its most typical audience.
We shot the scenes in different places, mostly in Italy but also in Madrid and Bogota to optimise the production costs. Then we shot the devices to match the background scenes, tracked and composited everything in post.
Audio by Daniele Carmosino.Advertising, Art Direction, Directing2014
Sky after being the first network to introduce the HD in Italy decided to keep on innovating launching a new 3D channel called Sky 3D, featuring the best movies, sport, entertainment and kid programming.
I was called by Bonsaininja studio to pitch for the new brand, that according to the brief needed to be loud, abstract, spectacular and based on their logo.
I thought that the particles would have performed great with the 3D glasses, so I played with them, lights and of course the logo.
Sky associates colors to the packs (cinema is red, sport is blue, kids is orange etc) so I used them to map the particles. Each of the ident had a primary color.Art Direction, Storyboarding2013
Discovery Networks UK called me in to pitch for the refresh of Animal Planet. The global refresh made in 2007 was aimed at young male viewers, while in the UK the actual audience were older women, emotive, domestic and natural.
The objective was to create a bold, clear on-air identity that could connect those viewers with the values and tone of the channel, based around Animal Planet's shared affection and empathy for animals.
Animal Portraits Idea
We create an animal planet space in which we feature a series of authentic animal Portraits.
They are photographed in a style that shows off their individual personality thereby capturing the affection and empathy for animals that our audience shares.
Even though I won the pitch and further developed the concept and boards with Discovery creative's team the refresh never made it on air.Art Direction, Branding, Storyboarding2013
La valigia dei sogni is a successful Tv show that brings the audience to the places where the classics movies where shot, narrating extra contents and curiosities through the voice of the people that produced the films.
The 2012 edition of the show needed a refresh to accommodate, newest films, international locations and younger audience.
The opening sequence is a representation of the journey of the host Simone Annicchiarico through the scenens that made the history of cinema.
The different scenarios are abstracts and ironic, the new music is more engaging but at the same keeps continuity with the previous series.
The titles feature scenes from: Il Sorpasso, Puerto Escondido, The Birds, The Untouchables, The Hustler, The Blues Brothers, The Unusual Suspects, and the Italian Comencini's masterpiece "La Valigia dei Sogni", that inspired the entire show.Art Direction, Branding, Motion Graphics2013
I was asked by my friends at 3Kou branding agency to make a bumper for the Chinese channel Xinjiang.
It needed to be dynamic, fluid and of course match the other elements of the brand they were redesigning.
Art Direction, Branding, Directing2013
We created a promo to launch the new summer edition of the news show "In Onda" (eng. On Air), on the Italian channel La7.
The show had a refresh - new hosts and a new schedule - but most of all for the first time it was a summer edition. The idea was that while everybody is going on vacation they are still working.
The promo features the host Filippo Facci submerged in his office while playing crosswords with the other host Natascha Lusenti, sit on a bench in a city park.
She makes sarcastic questions about the situation in Europe and about their news show, i.e.:
Navigating dangerous waters? - Italy
Every day from Mon to Fri? - In Onda
Instead of making the underwater effect in post production, in order to have a more realistic look of the floating props, skin and hair, we decided to recreate the office at the bottom of a swimming pool.
Sound effects by Daniele Carmosino.Directing, Storyboarding, Visual Effects2013
Telecom Italia continues its campaign to launch Cubovision, the new multi platform package that allows you to watch your favorite shows whenever and wherever you want, on your computer, your Tv, or even your tablet and smartphone.
In this cross-promo I was asked to publicize that you can watch an episode of the Tv show Leverage every Sunday on the free to air channel La7D, and that the entire series is available on Cubovision.
The concept behind the spot is very similar to Atlantide and Missione Natura, the other promos part of the same campaign:
"With Cubovision the integration with the favorite shows is so high that the audience becomes part of them."
We created a sequence that seamlessly integrates original parts of the series along with footage that was shot to show the devices where Cubovision is available.Advertising, Art Direction, Directing2014
Atlantide is the new historical-documentary channel on Cubovision, the IPTV of Telecom Italia.
Greta Mauro - the hostess of Atlantide - visits an ancient palace looking for a secret treasure, she explores several rooms, reads manuscripts, falls in to traps, but finally hits a hidden button that opens a door revealing the secret of Cubovision.
Created by Carlo De Agostini and directed with Andrea Livio, VFX by Ryan Passmore, DoP Michel Vandelli, audio by Daniele Carmosino.Art Direction, Directing, Film2013
The make up artist Clio after the success online on Youtube approaches daily on the TV channel Discovery RealTime. Zodiak Media asked me to create the show package and a logo animation to be used either during the opening of the show and as a break bumper.Art Direction, Branding, Motion Graphics2013
New Rugby 6 Nations 2012 campaign for the Italian broadcaster La7 and La7d. Following the success of the previews campaigns "Pianeta Rugby, 2010" and "Attrazione Rugby, 2011" featuring Sergio Parisse's obsession for rugby, this year we kept the obsession but we involved regular people to support our team at the great European tournament.
Somebody pushes, others get pushed but everybody is crazy for rugby!
Created by Carlo De Agostini and Andrea Livio audio by Daniele Carmosino.
Directing, Storyboarding, Visual Effects2013
La7 TV asked me to create an institutional spot to celebrate the return of basketball live on their free to air channels, featuring the most significant athletes of the Italian championship.
The players weren't available all together in a single location so the challenge was to create something that could have been shoot in 5 different places in only 1 hour of availability for each player, then combined.
Featuring: Gianluca Basile (Cantù), Angelo Gigli (Bologna), Richard Mason Rocca (Milano), Shaun Stonerook (Siena), Daniel Hackett (Pesaro), Ginamarco Pozzecco with the voice of the journalist Ugo Francica Nava.
Audio by Daniele Carmosino.
Art Direction, Directing, Motion Graphics2014
Sotto Canestro is a basketball magazine onair on La7 channel every friday night. The main title shows a few fundamental elements of basketball giving the audience some curiosities such as the dimension of the ball and the height of the basket.
I created the whole graphic package. Audio by Daniele Carmosino.Art Direction, Branding, Motion Graphics2014
I was asked by MTV WDS to animate a bumper for the EMAs 2011.Art Direction, Motion Graphics2013
RockCorps is a pro-social production company that uses music to inspire people to volunteer and get involved in their community. To date, over 80,000 volunteers have attended more than 30 live concert events.
RockCorps’ principal idea is "Give, Get Given" (UK).
RockCorps has featured famous artists at their concerts, including Lady GaGa, David Guetta, Lil Wayne, T.I., Akon, Nelly, Nas, Snoop Dogg, Kanye West, Young Jeezy, Korn, N-Dubz,and Vampire Weekend.
I made the opening sequence and show packaging on air on Channel 4 in UK.Art Direction, Motion Graphics, Storyboarding2013
Snowbombing is a popular week-long winter sports and music festival held annually in the spring at the Austrian ski resort of Mayrhofen.
The British Channel 4 featured a music series showing the highlights from Snowbombing 2011 including performances from Mark Ronson and Fatboy Slim.
I created and animated the opening sequence and the show package.
Audio by Daniele Carmosino.Art Direction, Branding, Motion Graphics2013
Questione di Stile (eng. Matter of Style) is an exhibition that took place during the 29th edition of the “Spoltore Ensemble” Festival in August 2011, Italy.
The exhibition hosts a selection of emerging Italian creatives and their work through different fields of the communication design, from graphic to motion design.
I was invited to make a motion design loopable showcase that features my work over the last few years. It was wall projected along with other frames so I divided the video in three different screens connected to each other to enhance the viewer's experience.
Music by Daniele Carmosino.Animation, Art Direction, Motion Graphics2014
Short ident made for the 10th anniversary after the tragic events of September 11th 2001 in New York.
The Italian broadcaster La7 wanted to focus on the rebuilding/remembering concept rather than the destruction.
The idea I came up with was that from the debris of the twin towers after ten years life came back, represented by beautiful trees giving oxygen to the city and memories to the people we lost.
Music by Daniele Carmosino.Art Direction, Motion Graphics2013
Telecom Italia launched a new channel and asked me to create two commercials that had the same concept but slightly different moods, one focusing the Adventure theme, the other Wildlife/Nature.
The concept behind was:
"With Missione Natura channel you can live the best adventures and enjoy wildlife from your own living room"
The "Climbing" spot features the host Vincenzo Venuto getting ready for an excursion but revealing in the end that he is in his living room enjoying the show.
The "Wildlife" spot features the Host Vincenzo Venuto getting ready to spend the night in the forest but revealing in the end that he is in his living room enjoying the show.
The promo was nominated at PromaxBda Europe Awards 2012 and published on promaxBDA daily brief on October 10th 2011.Art Direction, Directing2013
In 2007 I was asked to make the packaging for a pilot called Zero Emissioni (eng. Zero Emissions), a TV show about pollution and green energy focused mostly on the cars but also on other themes such as the heating systems etc.
Here the sequence I designed for the titles, from polluted oil spills morphing to smoke then clean air.Art Direction, Branding, Creative Direction2014
In 2008 one of the biggest magazine editor in Italy decided to establish a channel for children called DeaKids, I was invited to the pitch.
The brand was very well known and appreciated from both parents - who feel safe about the educative contents - and the kids, who love the cheerful stories.
The idea was to keep the connection to the paper, where everything starts, but evolve in a very cheerful and animated way, showing the contents of the books escaping and building a new dimension.Art Direction, Branding, Storyboarding2013
International Holocaust Remembrance Day (Ita. Giornata della Memoria) is the first universal memorial day for the victims of the Holocaust. January 27th 1945, marked the liberation of the the largest Nazi death camp, Auschwitz-Birkenau (Poland) by the Soviet troops.
On occasion of the event the Italian channel La7 proposed a special programming with documentaries, talk shows and movies related to it.
I was asked to create a 7sec bumper to be aired each break that was compatible with the channel's identity and that would remember the Holocaust under a positive perspective, more focused on the liberation than the genocide.
The barb wire typical of the death camps transforms into a nice green plant on the arrival of some butterflies representing the liberation. The overall look is kept fresh and abstract while the colors are bright and similar to the the other social campaign the channel aired.
The music remembers representative elements such the train and the gate at the beginning, evolving in more naturals sounds enhancing the liberation.
I worked along with Josè Guinea Montalvo on the 3D in Maya and Daniele Carmosino did the audio.Art Direction, Creative Direction, Motion Graphics2013
New Rugby 6 Nations 2011 campaign for the Italian broadcaster La7 and La7d.
Rugby is passion and perseverance, and Sergio Parisse - captain of the Italian team and star for the channel - never stops thinking about it even when he's not playing.
People are getting ready for the beginning of the "6 Nations" tournament, where the best teams fight for the prestigious title of European champion.
In the 6 countries hosting the games there is something magic in the air, everything seems to be "rugbyized", from an old statue rolling in the middle of the street to a caravan, from a tower clock to some sheep. It's the rugby obsession!
The spot takes place in Verona (Italy), Paris (France), London (England), Edinburgh (Scotland), Dublin (Ireland), and near Cardiff (Wales).
Created by Carlo De Agostini and Andrea Livio, visual effects by Ryan Passmore, sound effects by Alex Sidiropoulos and music by Daniele Carmosino.
Attrazione Rugby got the GOLD at PromaxBda Europe 2012 Awards!Art Direction, Directing2013
The action channel "Steel" owned by NBC universal, asked me to make an Ident to introduce the tv series "IT Crowd". It needed to match their 3d look, keeping red and grays as main colors and the digital/pixel soul of IT Crowd.
After a quick test in Maya I decided to switch to Cinema 4D to archive in an easier way the voxel effect animation that composes the logo.
I used After Effects for compositing and final effects.
Original music from the IT Crowd opening sequence, adapted by Daniele CarmosinoArt Direction, Motion Graphics2013
La7 and its sister channel La7d broadcast the Volley Grand Prix 2010 tournament and asked me to make the promotion and packaging of the event.
The campaign was divided in two main parts, the first aired during the soccer world cup was aimed to say only that there was a mysterious event upcoming, the second was aired three weeks before the first match and revealed that the event was the Volley Grand Prix. During the tournament there was also a weekly promo announcing all the matches on schedule, time and date.
We needed to come up with an idea that fitted La7's identity and its other sport campaigns, but being the event aired also on the sister channel La7d we needed something more light and colorful. Having only 4 players without any opponent and supporters we decided to focus on the athletes doing their best in their official role. We added a female voice and related graphic that enhances the performance and lights everything up.
The promo and main title were shot in one day using a Red one camera and a Canon 5DII, edited in Final Cut and post produced in Adobe After Effects.
The promo published on promaxBDA daily brief on August 19th 2010.
Created by Carlo De Agostini and Andrea Livio, audio by Daniele Carmosino.Art Direction, Directing2013
One year after its launch the feminine channel LEI, aired on Sky 125, decided to renew its look. The goal was to increase the awareness of a brand that was missing personality.
"LEI tells the extraordinary emotions of everyday's life and the everyday's emotions hidden behind extraordinaries lives of the women."
I made the restyle of the logo, the onair identity, part of the offair and online, introducing the violet as a main color, a new lettering, a new infographic's system and bumpers.
The design is particularly functional to the packaging of the promo in a very easy and fast way without leaving Avid or Final Cut.
Music by Daniele Carmosino.Art Direction, Branding, Motion Graphics2013
Missione Natura is a docutainment produced by the Italian La7 television presenting nature, environment and animals from a very fascinating point of view, great adventures and world exploration.
The promo highlights the host-biologist Vincenzo Venuto, who is approaching at "Bar Safari", meets his own troupe and calls them to get ready the next adventure "Andiamo!" (eng. Let's go!).
Happily shot at "ZoodelleStar" and the great "Acquario di Genova" with the kind help of the animals. Special thanks to the monkey for its great acting skills and the tiger for not having us for dinner.
Created by Carlo De Agostini and Andrea Livio, audio by Daniele Carmosino.Art Direction, Directing2014
Rugby is back on La7! Championing rugby in this spot is the captain of the Italian team Sergio Parisse, who is watching the game with friends at the pub because is injured. He is so passionate about rugby that he sees it everywhere around him, with even the Earth itself revealed to be the shape of a rugby ball.
The aim of this light-hearted spot, besides confirming La7 as "the TV station of rugby", was to present rugby as an positive, non-violent sport that can be enjoyed by everybody.
Created by Carlo De Agostini and Andrea Livio with Francesco Buono, shot in Rome, Milan and Sondrio, visual effects by Ryan Passmore and audio by Daniele Carmosino.
I presented this case study during the Dublin Final Cut Pro User Group on December 8th 2010.Art Direction, Directing, Visual Effects2014
La7 television aimed to evolve the on-air identity, I was called in to help them out with the new idents and infopages. The goal was to worm up the brand, make it more "real" and closer to the people, avoiding stereotype like pizza and soccer.
We shot the most of the idents in real locations with some greenback for the extensions in order to obtain the same image La7 was looking for.
Shot with Canon 5D Mark II, Photoshop for the matte painting and After Effects for compositing and color grading.
Created by Carlo De Agostini and Andrea Livio, audio by Daniele Carmosino.Art Direction, Branding, Directing2013
Cine Collection is a program that presents "The greatest cult movies ever, from black & white to colors", selected by La7 for its audience. The challenge was to make a main title that in less than 10sec could represent any kind of movie and looked part of the channel's brand identity.
First there is a film projector, it's the symbol of movies, it's emotional and gives immediately the feeling of what is all about. Second "the choice", a warm hand selecting and cutting the films.
The hand is also the main character of the channel's identity. Third a script, it's warm, traditional, and looks like the director's or La7's signature of guarantee.
Audio by Daniele Carmosino.Art Direction, Branding, Directing2014
Cariparma Test Match 2009 is an international rugby union competition where the Italian team challenges New Zeland, South Africa and Samoa.
After the successful campaign for the 6 Nations 2009 La7 tv decided to produce a special package also for the Test Match that had to be new, different but aligned with the other campaigns. The main title was shot from the same player's introspective point of view, but this time the highlight was on the run to the score, and the victory.
The footage was shot with a Canon 5d mark II, a custom made steady-cam, composited in After Effects and edited in Final Cut Pro along with Andrea Livio.
Audio by Daniele Carmosino.Art Direction, Creative Direction, Directing2014
Twill is a unique venture in publishing: an independent fashion magazine, with the freedom to express ideas and concepts without following the rules of fashion or chasing the pack.
The artists are free to create without constraint, culminating in a seductive volume of diverse and intense imagery and literature.
Graphic designer: Carlo De Agostini
Photographer: Andrea Livio
Written by Andrea Livio and Fabio Amaya
Text research: Ximena Rodriguez
Light designer: Selene De Rui
Light assistant: Manuel Muccio
Make up and stylist: Tamara Caprioli
Producer: Roberta Bognetti
Models: Francesca Oddone, Anastasia Jefimova, Selma SantosArt Direction, Graphic Design, Photography2014
This project has been made during the first 6 weeks of the VFX training at Escape Studios, London. The 3d model has been designed in Maya and composited in Photoshop for the final look.
The toy called "Bruttino" was designed by Simone Legno. More information and the shop on www.tokidoki.itToy Design, Visual Effects2014
The Italian rugby team celebrates in 2009 its 10th consecutive presence to the prestigious continental championship "6 Nations".
The first series of spots, 12 in total, has been shot in 14 different locations, from Rome to Milan, but also abroad on the international motor park of Portimao, Portugal.
The campaign, played on the notes of "Stasera mi Butto" by Rocky Roberts, takes advantage by the presence of special testimonials like the Italian football team coach Marcello Lippi, the fencing champion Margherita Granbassi, the superbike world champion Troy Bayliss and Max Biaggi, the legendary basketball player Dino Meneghin, the actors Marco Paolini and Giorgio Pasotti, the show girls Victoria Cabello and Ambra Angiolini, La Pina from Radio Deejay, the singer Tiziano Ferro, the journalist Gad Lerner, the writer Vincenzo Cerami.
Nominated as "Best sports promo 2009" at PromaxBDA europe awards 2010.
Art Director: Carlo De Agostini
Director: Andrea Livio
Author: Francesco Buono
Sound Designer: Daniele Carmosino
Production company: La7Advertising, Art Direction, Directing2014
The passing of each day turns into a routine which denies people intenseness and excitement. Escape routes should not be sought in heroic gestures, but rather in our daily dimension. Every day is not the same, you simply have to try hard and win over the laziness of considering them so. Days are different one from the other. It just depends on how you want to see them.
Creative Director and Motion Designer: Carlo De Agostini
Director, Photographer and Stop Motion Animator: Andrea Livio
Sound Designer and FX: Fabio Fumagalli
Music: Daniele Carmosino
Myday Myday was screened in October 2007 during the 5th International Festival of Video Designer of Rome, and during One Vision BMW Serie 1 events all over Italy. Frames and brief have been published in the book "New Media Design" written by Alberto Cecchi. It was released on DVD with FEFÈ Visual Magazine #6 in April 2008, Computer Arts UK issue 151, Computer Arts Projects 117.
"Myday Myday combines a seemingly ordinary storyline with extraordinary inline motion graphics". "Carlo De Agostini's short on everyday life blends reality with slick motion graphics". [Computer Arts UK #151]
"Carlo De Agostini's new short blends stop-motion, impressive motion graphics and a great storyline to bring life to the monotony of the daily routine. Everyday is not the same, says De Agostini, as he shows to great effect here". [Computer Arts Projects #117]Art Direction, Directing2014
This is the network identity of Match Music, one of best-known music channels in Italy, and was designed and created by Carlo De Agostini and José Guinea Montalvo entirely in Cinema 4D and After Effects.
Besides reinforcing the visual identity of the network, the restyling also makes it possible to produce an infinity of idents and main titles for the shows.
Match Music is broadcast on Sky Channel 716.Art Direction, Branding, Motion Graphics2013
His work has been published in several magazines, books, and websites, and won a PromaxBDA Europe award in 2012. He has conducted training and conferences in Europe and Asia, and taught motion design at the "Accademia di Belle Arti" of Urbino, Italy.
Morning Rome! Happy to be part of the PromaxBDA awards jury once again hosted at RAI. #PromaxBDA #RAI
Feb 4th at 9:11am
Ricevo una telefonata da SKY per sapere come mi trovo, bene, peccato che sono le 9.20 di sera, ma vi sembra il caso? @SkyOnline
Jan 19th at 9:23pm